Political parties in the UK, such as Labour and the Conservatives, have recently joined TikTok to reach out to the app's vast user base, with Labour focusing on memes mocking the Tories and the Prime Minister.
Labour's TikTok account, launched ahead of the Conservatives, features a mix of campaign trail clips, explainers, and successful memes, particularly those mocking Rishi Sunak's national service proposal.
The Conservative Party's TikTok debut included a video of Rishi Sunak proposing mandatory national service, which became subject to Labour's meme content on the platform, gaining significant views and likes.
Experts suggest that Labour's social media team has been more effective on TikTok so far compared to the Conservatives, indicating a shift in strategy and approach for political parties targeting young audiences.
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