According to Forrester Research, 82% of B2C marketing executives in the U.S. feel concerned about marketing during the presidential election cycle, amid rising controversial news and misinformation.
Consumers hold brands accountable for the content surrounding their ads, impacting brand favorability. Advertisers must navigate through AI-generated misinformation and fraudulent websites during elections.
Advertisers must balance between brand safety and performance, avoiding fueling a flight of ad dollars from trustworthy news sites or platforms while maintaining public dialogue.
AI and machine-generated content add new complexities as fraudsters exploit technology, posing brand safety risks by creating misleading content for financial gains.
[
Collection
]
[
|
...
]