Meta's "set it and forget it" AI ad tools are misfiring and blowing through cash
Briefly

Meta's automated ad platform overspent ad budgets, with CPMs 10 times higher, delivering minimal revenue. Marketers and businesses are frustrated by the lack of transparency and poor performance.
Meta's faulty ad service, Advantage Plus shopping campaigns, part of AI-enabled tools, fails to deliver expected results. Businesses feel uncertain and are considering moving away from Meta's platforms.
Read at The Verge
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