2024 appears optimistic compared to 2023, but it presents challenges: Referral traffic lags, generative AI reshapes the media landscape, and Google’s cookie policy remains uncertain.
The Digiday Publishing Summit will showcase strategies from top publishing executives as they confront significant digital media threats and opportunities during ongoing transformations.
Topics at the summit include the future of third-party cookies; with Google’s unexpected decision, many publishers are reassessing their data strategies and measurement practices.
The media industry faces fragmentation in audience engagement, compelling publishers to adapt to search and social platform shifts to maintain their financial viability.
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