The two companies have teamed up to release three new Free, Ad-Supported Streaming (FAST) channels: 'Barbie and Friends by Mattel,' 'Hot Wheels Action by Mattel,' and 'Mattel Jr.' - each set to launch later this year.
"Mattel choosing to launch its first FAST channels with Samsung TV Plus is a testament to the service and audiences we have built," added Sarah Nelson Uberto, head of business development and partnerships at Samsung TV Plus.
"We always aim to engage our fans in new ways with their favorite Mattel characters and storylines," said Michelle Mendelovitz, global head of Mattel Television Studios.
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