Marlène Masure has replaced Rich Waterworth as TikTok's GM for EMEA, responsible for managing content creators and publishers in the region.
Rich Waterworth, formerly at TikTok, played a significant role in the platform's growth and noted the complexity of TikTok's work in revolutionizing user experience.
Waterworth, previously at YouTube, is now studying at the Oxford Institute after leaving TikTok and passing his responsibilities to Adam Presser.
Cormac Keenan and Theo Bertram are part of the recent changes at TikTok, with Keenan moving into an advisory role and Bertram exiting as VP of government relations in Europe.
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