"The issue is no longer about content adjacencies or content moderation. It's simply that the owner is not someone marketers can do business with," said Lou Paskalis, founder & CEO of marketing consultancy AJL Advisory and former head of global media at Bank of America.
"I think the advertising community is now working to save the reputation of a beloved member of our industry who does not share Elon Musk's views and certainly did not know them when she accepted the role of CEO. If she did, she would not have accepted it," said Paskalis.
Sources told Axios that Yaccarino, who assumed the position as CEO of X in July, is not considering stepping down, for now.
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