"The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG marketer looks to tap into data-driven marketing, per news shared with Marketing Dive. The owner of brands like Cornetto and Ben & Jerry's, which was recently spun off from Unilever, positioned the agency appointment as a milestone in firming up its place as a standalone company. Publicis won the account following a competitive pitch process that included other major media agencies."
"Adweek previously reported on the ice cream marketer's media AOR selection. TMICC's public listing earlier in December created the world's largest ice cream maker, with a sprawling portfolio spanning the namesake Magnum line, Ben & Jerry's, Cornetto, Klondike, Talenti and Wall's, among others. Those offerings together represent a hefty chunk of global media spend, which Magnum is seeking to enhance with the benefit of Publicis' data-driven technology and AI solutions."
TMICC appointed Publicis as global media agency of record to accelerate data-driven marketing and artificial intelligence capabilities. The appointment followed a competitive pitch and supports TMICC's transition after separation from Unilever and its recent public listing. The partnership will prioritize occasion-based social media deployments, local event activations, and real-time digital promotions. TMICC's portfolio includes Magnum, Ben & Jerry's, Cornetto, Klondike, Talenti, and Wall's, representing substantial global media spend. Publicis' data and AI capabilities are intended to help anticipate consumer trends and cultural moments and to embed advanced AI across the marketing ecosystem and broader value chain.
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