Lucozade undergoes first major brand redesign in almost 100 years
Briefly

Lucozade refreshed its assets under a unified masterbrand 'Bring the Energy' to create a cohesive presence and stand out in a competitive market.
The rebrand aimed to enhance Lucozade's impact on the shelves and communicate the distinct offerings of the drinks, ensuring clarity, consistency, and relevance.
Read at The Drum
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