""It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way.""
""A lot of people have come in and they said, 'Oh, we saw your Instagram reel on Visit Lodi,' " she said. "They have a lot of exposure, which is very meaningful for a new business here in town because they're giving us local exposure.""
""People have seen increases in business, increases in foot traffic, growth in their own social media channels because that's part of our goal too, right?""
Visit Lodi uses social media to spotlight new, unique, and staple local businesses, posting Instagram reels to drive exposure. Rooted In Lodi, a three-month-old plant store owned by Taz Ali, received a reel in July that garnered nearly 60,000 views. The social exposure increased local and regional customer visits, with patrons coming from Elk Grove, Sacramento, and Fresno. Business owner Taz Ali reported a growing loyal following and meaningful local exposure. Visit Lodi's CEO Wes Rhea said the social posts boost business, foot traffic, and growth of merchants' own social channels. The initiative aims to support small business visibility and community tourism.
Read at Cbsnews
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