"What L'Occitane does well is giving creators free rein to talk about their products and brand in a way that is unique to that creator's voice and audience as a whole; there's a good degree of creator autonomy that comes into play," said CreatorIQ's director of content marketing Alexander Rawitz.
Largely driving the brands' EMV growth has been consistent investments in creator retention and acquisition.
#L'Occitane International #skin care brands #earned media value #creator retention #influencer marketing
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