"In the past, a screensaver ad might have indicated that viewers had left the room, but today's viewing habits are markedly different," said Rudnick. "Now, 93 percent of viewers multitask while watching TV, engaging in activities like messaging, shopping, browsing social media, or playing games on their phones."
"Ads on screensavers present a valuable opportunity for brands to be front and center on the largest screen in the room," said LG Ad Solutions' technology chief, Dave Rudnick.
LG has previously said it's bringing more ads generally to the webOS platform running on over 200 million smart TVs globally towards the end of this year.
The current screensaver ads can be switched off by clicking on 'Additional Settings' under the TV settings menu and disabling the 'Screen Saver Promotion' toggle.
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