For John Deere, 'The Furrow' was better than advertising in a sense because the company owned it and thus the relationship with readers.
In turn, real value produces a sense of reciprocity. The reader recognized the John Deere company as an expert and felt obligated to the brand.
This is content marketing's aim: attract, engage, and retain customers. And by the way, 'The Furrow' is still published in print and online in 2024.
Content marketing advanced after 2013 when marketing guru Jay Baer released his book, 'Youtility: Why Smart Marketing Is about Help, Not Hype.'
[
add
]
[
|
|
...
]