Labour is already dominating the online general election campaign | Matthew McGregor
Briefly

The 2024 general election will be the most online election ever. Online campaigning has changed dramatically, with more platforms, voter-siloing, private discussions, and increased digital team funding...
The big battle for voters' attention happens through paid media with targeted Facebook and Instagram posts, and strategic ads. Online campaigning has evolved significantly, impacting parties' digital strategies and operations...
Read at www.theguardian.com
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