"Heather has been with KPBS for eight years, previously serving as director of communications and marketing. In 2025, she developed KPBS' communications strategy in response to Congress' rescission of public media federal funding. This included managing congressional communications, messaging to donors and the public, and developing time-critical, fundraising campaigns on broadcast, social media and digital platforms. To date, the strategy has contributed to an outpouring of financial and brand support for KPBS' role as an essential community service and 15,000 new members."
"I'm honored to be KPBS' first Chief Marketing Officer. This has been a year unlike any I have experienced in my 30-year career. Defending public media against federal funding cuts, and ensuring KPBS not only survives but thrives, has been a challenge that has energized me through my feelings of sadness over what was lost. That's what happens when you care very deeply about the work you do."
Heather Milne Barger has been named KPBS' first chief marketing officer and will lead a team responsible for marketing strategy, events, social media, branding and messaging, graphic design, advertising, media and public relations, digital content and technology, data analysis, and government affairs. She has eight years at KPBS, previously serving as director of communications and marketing. In 2025 she developed a communications strategy responding to Congress' rescission of public media federal funding, managing congressional communications and time-critical fundraising campaigns across broadcast, social and digital platforms, producing substantial financial and brand support and 15,000 new members. She also leads KPBS' implementation of data-driven marketing and the use of a customer data platform to better understand audience interests.
Read at KPBS Public Media
Unable to calculate read time
Collection
[
|
...
]