"Our job as the campaign is to break through a historically personalized media landscape," Harris spokesperson Seth Schuster said, emphasizing the purpose of their Twitch strategy.
The Kamala Harris Twitch channel aims to reach the hardest-to-reach voters, showcasing her vision directly to those who will influence the upcoming election.
Unlike other politicians who engaged audiences with gaming, Harris may stick to serious campaigning content, reflecting a unique strategy for reaching young voters.
With other political figures successfully using Twitch, Harris’ move indicates a shift towards blending traditional campaigning with modern, digital outreach methods.
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