"The VP's address tonight will be one of the biggest moments of the entire campaign thus far - and we're making sure we're bringing her live to voters wherever they may be, Twitch included," said Seth Schuster, a Harris spokesperson, emphasizing the effort to reach the hardest to reach voters and making her vision accessible in a historically personalized media landscape.
"Our job as the campaign is to break through a historically personalized media landscape, taking the VP and her vision for the future directly to the hardest to reach voters and those who will decide this election," stated Seth Schuster, outlining the strategic intent behind launching the Twitch channel.
The Harris-Walz campaign has invested heavily in digital, hiring more than 175 staffers across digital organizing, content creation, and digital advertising and fundraising, showing a strong commitment to engage voters online.
In the week after Harris jumped to the top of the Democratic ticket, the rebranded KamalaHQ TikTok account quintupled in followers and its Harris-focused content received 232 million views and 33 million likes, indicating success in digital outreach.
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