This quarter is special because we finally turned back to growth on GMV and orders. For a year and a half, very few people outside believed that we would be able to get Jumia to grow again with that level of cuts on marketing, staff, and everything. But it turns out we can with lower marketing and logistics costs and G&A.
The e-commerce company says its revenue increase was because of sales of larger ticket items, such as electronics and home and living items, alongside higher commissions and corporate sales.
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