It seems I'm not alone with many brands and individual creatives who have an idea for a brand following suit and are quick to share their mock-ups with the world. So what's the big deal?
When clients or brands such as ourselves sit in a room and decide to fake an ad, there is some level of intent to deceive audiences to gain something. Be it sales or PR coverage.
Particularly from righteous creative directors and media owners who are missing out on their fame or cut.
When an individual who has a great idea for a brand they do not necessarily work for, is there anything wrong with the world seeing their creative concept, which creates conversation and pushes creative boundaries?
[
add
]
[
|
|
...
]