Yahoo's strategic partnership with Zeta Global aims to enhance personalized marketing through AI, improving customer engagement by leveraging intent-based marketing techniques.
This collaboration allows Yahoo to segment customers based on predicted purchase intent, reaching them at a critical stage in their buying journey, ultimately driving conversions.
The integration of Zeta's Marketing Platform will enable Yahoo to provide personalized marketing experiences on a massive scale, leveraging rich consumer insights effectively.
By adopting intent-based marketing, brands can optimize their strategies, promoting relevant products while fostering deeper customer loyalty and conversion through enhanced personalization.
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