Adult U.S. TikTok users spend an average of 54 minutes on the app each day, more than on Instagram, Snapchat, or YouTube, creating uncertainty for competitors if TikTok were to vanish.
Meta, the owner of Facebook and Instagram, may attract more advertisers if TikTok fades, but it remains unclear which platform would benefit the most.
Replicating TikTok's algorithm is deemed nearly impossible, posing a challenge for competitors like Meta. TikTok's unique content delivery stands unparalleled in social media, as noted by eMarketer analyst Jasmine Enberg.
While Instagram's Reels has gained popularity, some experts doubt it can fully replace TikTok, especially among the younger demographic who may not migrate to a platform popular among older users.
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