Instagram boasts 2 billion monthly active users, solidifying its position as one of the world's most influential social media platforms, creating opportunities for brands to engage.
In the United States, the average adult spends 33.1 minutes daily on Instagram, indicating its ongoing relevance compared to video-centric platforms like YouTube and TikTok.
With over 60% of users aged between 18 and 34, Instagram is ideal for brands targeting the highly engaged Millennial and Gen Z demographics.
Instagram's user base shows a near-equal gender split, emphasizing its broad appeal and making it an accessible platform for diverse branding efforts.
[
Collection
]
[
|
...
]