Direct messaging is crucial for Reels discovery, making the 'Share' button significant in promoting sharing behavior with friends and family.
Instagram prioritizes the send rate of Reels via DMs over watch time or likes, emphasizing the importance of shareable content for reach.
Creators and brands should focus on producing shareable Reels, aligning with Instagram's mission, to potentially expand their reach and performance.
Send rate can be a key metric to evaluate Reels performance, especially for creators and brands aiming to increase their reach through engaging content.
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