Instagram is testing unskippable ads. Users hate it.
Briefly

Ad breaks on Instagram are intrusive, popping up during browsing, lasting only a few seconds, with a mandatory ad viewing before resuming app use.
Users have expressed strong dislike towards the ad break feature on Instagram, with many immediately closing the app upon encountering it.
Feedback on ad breaks questions Meta's user experience research, criticizing the disruption caused and anticipating negative user reactions.
Read at Mashable ME
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