While ad breaks currently seem to be showing up for a small subset of Instagram users, the ones that are seeing them mostly hate it.
"Meta has top tier UX designers, did they not do any research on this before pushing it onto the public? It completely disrupts the user's flow," said one Redditor.
"Wow just had my first one as well and am blown away. Kind of not surprised but I am because it's such a bad way to control the user and force an ad. This is gonna piss a lot of people off," said another.
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