Instagram is copying TikTok, and the strategy is working
Briefly

Instagram's dedication to stealing features from other apps is helping to fuel its ability to overtake TikTok.
Alexander joins the ranks of Kylie Jenner, Kim Kardashian, and a whole host of regular users - including myself - who have fallen into the cycle of hating it when Instagram makes a copycat change and then, after a few months, come around to it.
Read at Mashable SEA
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