There were no clear signposts guiding visitors to X's 278-meter-squared suite at the Carlton, with its grand balcony and picturesque garden views - albeit it is understood that X's suite was listed on the public list in the lobby.
Visitors met Yaccarino's PA in the lobby and were escorted to the privacy of the suite. There they'd meet the CEO herself, along with her top lieutenants, carefully selected to drum up business across sales, partnerships, and creators at Cannes.
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