Through the rise of social media, influencers have become more prevalent than ever, to the point that they are large contributors to consumer culture, and to overconsumption.
Using phrases like 'must have item' or 'this product changed my life,' rewrites a narrative that purchasing an item will bring the consumer one step closer to living a more glamorous life.
The immediate turnover from one 'must have item' to the next creates a pattern of constant need for purchasing items that are simply unnecessary.
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