Social media platforms have benefited the growth of both small and large businesses, providing a medium for promoting fashion lines and beauty products through influencer marketing.
Influencer marketing focuses on making people aware of the brand by reaching out to influencers who showcase the products, encouraging viewers to engage and purchase.
"93% of marketers use influencing marketing" as it is a smart, easy, and efficient strategy to market products, leveraging influencer popularity to drive sales.
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