Digital stores featuring real people, like Ikea's Roblox store, highlight the convergence of digital and real-world labor in late-stage capitalism.
Retail giant Ikea is hiring staff for its digital Roblox store in the UK, paying an hourly rate and offering remote work on a limited contract basis.
Ikea's Roblox employees will assist customers in finding furniture, serving virtual meatballs, and engaging with exclusive digital content.
Although not officially supported by Roblox, the concept of real-world labor in digital environments may become more common, hinting at future workforce trends.
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