If Your Brand Doesn't Have a Personality, You Better Get One ASAP
Briefly

Determining your brand's personality is essential in the AI-driven content landscape. It's more than just adjectives; it's the essence of your brand's human side.
Brand personality guides everything a company says and does. It's crucial to utilize trusted models to define this personality accurately and comprehensively.
Brand archetypes, such as those based on Carl Jung's theory, offer a structured approach to defining a brand's characteristics, motivations, and values, providing a 'character' to envision.
Read at Inc.com
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