How Zappos is reworking its influencer program to be more inclusive
Briefly

"Start Where You Are" campaign features real-world runners from all walks of life.
As part of this initiative, Zappos has worked with over a dozen brands, including the most recent collaboration with Keen.
Zappos' CMO, Joe Cano, stated that their goal is to be on multiple platforms to connect with customers who may not visit Zappos.com.
Read at Modern Retail
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