Years before anyone used the term 'Web3,' Novaes hatched a project that rewarded users for doing everyday tasks, like watching videos or reading the news: Mode Mobile. Mode Mobile was named as Deloitte's #1 fastest growing software company, has over 10 million downloads on the Google Play store, and claims to have helped users earn and save over $250 million.
In the Web2 world, it's hard for brands to reach consumers directly without utilizing platforms like Google or Facebook, which dominate the advertising market. Cookie3 aims to decentralize this distribution to provide more opportunities for creators.
#web3-marketing #internet-advertising #decentralization #brand-consumer-relationship #big-tech-influence
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