Music has the unique ability to tap into our emotions, setting the tone and mood for your visual story. Whether you want to evoke joy, nostalgia, excitement or contemplation, the right track can instantly transport your audience to the desired emotional state.
A well-chosen soundtrack can keep viewers watching longer, increasing engagement metrics across platforms. Studies have shown that videos with appropriate background music can significantly increase watch time and reduce bounce rates, leading to better performance in algorithm-driven platforms.
Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable. Just as visual elements like logos and colour schemes establish brand recognition, sound can play an equally important role.
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