How To Use Indirect Channels To Distribute Your Product (2024) - Shopify
Briefly

Indirect distribution involves partnering with retailers and wholesalers to distribute products or services to an end consumer. Companies use intermediaries for tasks like marketing, selling, storing, and shipping items.
Companies with indirect sales channels handle only certain aspects of the process, sharing responsibilities and revenue with distributors, unlike direct distribution models where products are sold directly to consumers.
Independent sales reps are experienced professionals hired to sell products on a company's behalf. They offer a comprehensive sales process without the need for internal sales handling.
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