An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate - if only they were aware it existed.
Creating your entry point map can be an enjoyable team-building activity that yields impactful results by gathering key stakeholders from various departments.
This group should encompass members from marketing, product management, customer success, implementation services, sales, etc., each possessing a grasp of ideal customers.
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