"I knew at that moment this guru could not "authentically" understand, or refused to understand, what I knew in my heart: Your personal image is real power. It's not fluff, and it's not theatrics. It's a form of truth-the very first people see and feel about you, long before ever glancing at the bio or hearing the pitch. My evolving image, as I've spent a long time defining for myself, it's not a façade. It's what I embody at my most authentic, aligned and best. It's my essence, converted into purpose."
"Image isn't a sly word to me; it's the real deal. It's identity, values, purpose and personality portrayed. When you share a room with somebody, in those early moments of meeting, you know whether they are genuine or if they are acting for effect. People remember how you made them feel. That's your image. It's the "you" that speaks long before you ever utter a word."
"Jon, you really shouldn't call yourself an imagemaker or image consultant. It's too ... in your face. Too theatrical. Corporate clients and politicians won't buy into it. Better off calling yourself a 'communications expert'-it's safer. More digestible."
A veteran PR guru advised replacing 'imagemaker' with 'communications expert' to appear less theatrical and more palatable to corporate and political clients. The response refused dilution, grounded in conviction that personal image is real power, not mere theatrics. Personal image encompasses identity, values, purpose and personality as perceived instantly in early encounters. First impressions communicate authenticity long before resumes or pitches. Effective image work aligns external presentation with inner values to create congruence. When image and values match, presence becomes a genuine expression of essence and converts into purposeful influence remembered by others.
Read at Forbes
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