"Chris Do knows this better than most. As founder and CEO of The Futur, he's spent 22 years building design businesses while teaching creatives how to succeed. With a Grammy, over 2.5 million YouTube subscribers, and a mission to teach a billion people to make a living doing what they love, he's figured out what works. His new workbook, Unbland Yourself, is what he calls "an excavation manual for the person you buried under years of 'best practices' and business jargon.""
"In Australia, where I lived for the last few months, a quarter of adults aged 18 to 44 consider themselves influencers, and 55% of adults aged 18 to 60 say they'd be willing to give up their careers to become an influencer. Everyone wants to be famous, but not everyone can do it. You have to have something about you. Luckily, you do. The problem is you've been hiding it."
"'You weren't born boring,' he writes. 'But somewhere between your first paycheck and your last performance review [or rejection], you learned to dim your edges. To sound like everyone else. To hide the very contradictions that make you irreplaceable.' The contradictions you've been hiding are precisely what make you memorable. A 'loud introvert' is more interesting than someone who claims to be an extroverted leader. A 'recovering perfectionist' tells a story"
Many professionals learn to sound polished and professional, softening opinions and hiding contradictions. That homogenization makes personal brands forgettable. Large numbers of adults aspire to influencer fame, but fame requires distinctiveness. Unique contradictions and specific, honest descriptors—such as 'loud introvert' or 'recovering perfectionist'—create memorable personal narratives. Practical exercises and tools can help excavate buried traits and amplify what differentiates individuals. Emphasizing authentic edges and stories improves brand recognition and creates stronger connections with audiences. Strategic self-expression, rather than flawless polish, drives standout career presence.
Read at Forbes
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