How To Build a Social Media Presence for Your Brand (2024) - Shopify
Briefly

Wendy's gained nearly one million followers and became not just a restaurant, but a personality, through a witty and relatable social media presence.
Strategy, consistency, and a unique point of view are key to making a lasting impression on and off social media platforms, even if a sassy tone isn't suitable for every brand.
A strong social media presence provides a reliable marketing channel, measurable results, and valuable learning opportunities by engaging with the audience.
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