How The Summer 2024 Box Office Got Moviegoing Back On Track
Briefly

"The town freaked out because we were going through a dry period, fearing that moviegoing was hearing the death gong. But theatrical showed a nonstop resilience once Sony's Bad Boys: Ride or Die lit the spark in early June with a $56.5M debut, commencing a flood of event films."
"Is it us, or is streaming looking a lot like linear TV ... with ads now? It seems like 274 million people began to notice this summer as they sought out the most economical out-of-the-home form of entertainment in moviegoing, where the average adult ticket price was $12.36, according to EntTelligence."
"Yes, there are absolutes that made this summer a comeback success - the season currently accounts for 64% of the current $5.6 billion in 2024 box office - from tentpole inventory to Latino and Hispanic moviegoers catapulting pics' openings past tracking projections."
Read at Deadline
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