We grew at 20% year-on-year, delivered over a billion-and-a-half dollars in ad revenue in 2023, and we're well on our way to deliver two billion. Retail media can be more than just revenue; it can be really additive to the overall guest experience.
About 35% of our advertising runs off-property through partnerships, and about 65% is on-property, helping us reach guests more broadly. Offsite media drove about 250 million visits to Target's properties via Roundel in 2023.
To build a retail media offering, internal alignment is crucial. Incentives need to be harmonized to drive growth. We have over 800 people dedicated to the Roundel business.
#retail-media-networks #revenue-growth #guest-experience #internal-challenges #organizational-alignment
[
add
]
[
|
|
...
]