"Pop-ups can start to feel formulaic, which is why we were very intentional about reimagining what this experience could be,"
"Our West Hollywood activation with Shopify transformed the idea of a 'blush wardrobe' into a dream closet, where guests step into a fully immersive world centered on our Soft Pinch Liquid Blush."
"What really made the experience different is the integration of Shopify's Magic Mirror,"
"Guests received real-time compliments and personalized shade recommendations, which made the shopping experience interactive, playful and memorable. We also designed it to feel like a community moment, not just a retail one. People could discover, connect and celebrate together."
Rare Beauty hosted a two-day immersive pop-up in West Hollywood to celebrate five years. The activation reimagined a 'blush wardrobe' as a dream closet centered on Soft Pinch Liquid Blush and debuted three exclusive shades: Adore, Resilience, and Spirited. Shopify's Magic Mirror provided real-time compliments and personalized shade recommendations, creating an interactive and playful shopping environment. Attendees could purchase additional best-sellers and received personalized gifts; more than 1,500 Soft Pinch Liquid Blushes were gifted based on shade matches. Social media feedback guided planning to emphasize community connection alongside retail engagement.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]