The Pinterest Pop-pop
Our core objectives were to: Boost comprehension of Pinterest and showcase our brand momentum to attendees. KPI: Attract 4000+ attendees over the 4 days. Demonstrate relevance and reputation at the most important industry event of the year. KPI: Position Pinterest as a place for inspiration and action by getting guests to 'do'. Deepen our relationships. KPI: Host 200+ meetings at the Pinterest 'Manifestival' event space for our partners and network.
Our strategy was to show, not tell, what it feels like to step into Pinterest and experience the consumer journey through activations inspired by the growing Gen Z audience.
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