Studio71's new TV ad product aims to blur the lines between digital and traditional media by allowing brands to run creator content alongside traditional ads on CTV.
The company's CTV viewership has significantly risen from 11% to 26% over the past five years, showcasing the growing importance of digital content in the advertising industry.
Matt Crowley stated, 'Our ad impressions are more than 50% inside the living room,' highlighting the shift towards connected TV and the growing consumption of ad dollars there.
As streaming subscription numbers soar, eMarketer predicts that 52.7% of the U.S. population will be signed up for ad-supported streaming services this year, changing how creators are leveraged.
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