Unity's research underscores that brands must start their holiday advertising strategies early, as consumer spending has already begun, especially among younger shoppers.
The survey revealed that 54% of participants identified as female, indicating the diverse demographics that mobile game marketers must consider while strategizing their holiday ad campaigns.
With 32% of Gen Z planning to spend $101 to $250, brands should tailor their advertising approaches to maximize engagement with this lucrative demographic.
Only 12% of respondents intend to shop primarily in December, stressing the importance for marketers to engage consumers well ahead of the holiday season.
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