How local businesses drive community growth
Briefly

A focus on personalized and community-centered strategies is helping independent retailers drive foot traffic and boost their sales, offering experiences large retailers can't replicate.
In-store experiences like artist demonstrations build community camaraderie and momentum for independent retailers, driving in-store sales as the most popular shopping method.
Despite options for online shopping, 97% of retailers find in-store shopping to be the most popular, highlighting the value of personalized customer service offered by nine out of 10 surveyed retailers.
Read at Fast Company
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