Liquid Death has maintained its growth and valuation through unconventional marketing strategies, including demon summoning and viral social content, alongside expanding its product range.
Liquid Death considers its marketing efforts as a third product line, emphasizing the importance of consumer engagement through time, likes, and following, alongside monetary investment.
Andy Pearson highlights the brand's differentiation strategy based on consumer feedback, such as being a replacement for alcohol and receiving positive responses from parents for its products.
#beverage-market #marketing-strategy #product-innovation #consumer-engagement #brand-differentiation
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