Singapore faced challenges attracting Gen Z travelers preferring unique experiences. Klook's 'The Bucket List' campaign reimagined the city through intergenerational adventures, tapping into authenticity and shared experiences.
Authentic UGC and shared experiences were essential for Gen Z engagement, contradicting celebrity-driven marketing. Leveraging grandparents' presence on social media successfully influenced Gen Z's travel perceptions towards Singapore.
[
add
]
[
|
|
...
]