Lisa Materazzo pioneers Ford's 'Freedom of Choice' campaign showcasing the brand's diverse vehicle lineup. The campaign aims to engage a new generation of Ford fans with a bilingual approach and a focus on product range.
Materazzo, with a successful background at Toyota, aims to revolutionize Ford's brand narrative. The campaign features three spots and emphasizes the F-150 pickup in its gas, hybrid, and electric models to highlight consumer choices.
#lisa-materazzo #ford-motor-company #freedom-of-choice-campaign #vehicle-offerings #marketing-strategies
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