"Some Winter Olympics athletes not only win big in the ski slopes or in the skating rink they also win a different kind of gold. Freestyle skier Eileen Gu and snowboarder Chloe Kim are part of a handful of elite athletes who have parlayed their Olympic fame into millions of dollars in sponsorships. Gu, for example, earned $23 million over the past 12 months, according to Forbes the most of any Winter Olympics athlete."
"From telegenic looks to savvy social media, here are the traits that can turn athletes into millionaires. Winning!! Good looks help Achieving great Olympic glory is the first, obvious requirement. Gu won two golds and one silver medal at the Beijing 2022 Winter Olympics and then added two more silvers this year in Milan-Cortina. Likewise, Kim won two successive gold medals in halfpipe snowboarding in PyeongChang, South Korea, in 2018 and in Beijing"
Some Winter Olympic athletes turn competitive success into major endorsement earnings by combining medals, marketable looks, and media presence. Eileen Gu earned $23 million over 12 months and has modeled for Victoria’s Secret and appeared in Sports Illustrated, boosting commercial appeal across China and global markets. Chloe Kim’s multiple Olympic medals in halfpipe snowboarding similarly enhance sponsorship value. Marketers prize telegenic looks, distinctive personal style, social-media savvy, and cross-border reach. Sponsorships span global luxury brands and regional companies such as Porsche and Anta Sports. National affiliation and controversy can complicate public perception but also expand market access and brand opportunities.
Read at www.npr.org
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